How to Find Niches? Search Inside Yourself First.

You are all excited! You are not even thinking about how to find niches. A friend talked to you about blogging with a website. You figured out how to get a domain, found hosting, and a cool WordPress theme. It wasn’t that hard. Now you have to start blogging, and you have no clue what you should talk about.

Not knowing how to start is a blessing because it will make you think about how to find niches. You will see below that the worst thing you can do is start a blog frantically without understanding what your niche is.

I will give you a 3-step process to help you find your niche.

Table of Contents

Definition of a Niche

Really quick, though, before we answer the question of how to find niches, we need to know what a niche is and why it is crucial. defines niche as “Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.”

In the internet world, niche can be defined as “a group of people searching for something.”

A group of people

searching for something

Let’s visualize this. Think of a group of people in a public park who have similar interests.

That’s a niche.

Now let’s imagine the group of people walk towards you and ask you several questions related to their interests.

If you can answer their questions thoroughly, you felt happy about answering those questions, and they thank you for your answers.

If you can talk to those people for a long time, you continue to be happy addressing their problems, and they continue to thank you.

That’s the right niche for you.

More on this later.

Why do you Need a Niche

You must be (or become) an expert.

You need to be an expert or become an expert on a particular topic to write good content. Internet visitors are thirsty for quality content. You are more likely to write good consistent content when you are an expert on a topic you like. If you try to become an expert on a broad subject, you are likely to fail. You don’t want to bite off more than you can chew.

Let’s go over an example.

“The global baby products market size is expected to reach USD 16.78 billion by 2025,” according to a report by Grand View Research, Inc.

It’s is a vast market, but probably too broad for a niche. You would have to become an expert on Cosmetic, Toiletries, baby food, baby safety products, etc. to serve that market.

Think about baby diapers instead. The most significant segment within baby products is baby diapers, and according to, “revenue in the baby diapers segment amounts to US $6,188m in 2019.”

This could be an interesting niche.

Now it is probably not easy to be passionate about diapers, but you get my point.

Now don’t get carried away with the small size. You don’t want to write about diapers for babies born in Los Angeles. Very narrow niches may lead to content fatigue. The rule of thumb is to make sure you can write over 50 blog posts. Otherwise, the niche may be too small.

Easier to Market and Monetize

Bottom line it is easier to market and monetize your blog with a niche audience than with a broad audience. When you focus your attention on a relatively small group of people you know well, you will be able to offer ads that will interest them.

Let’s go through the 3 steps.

STEP 1-Identify your Interests and Passions

You need to search for something that interests you, ideally something that you are passionate about.

At a minimum, the subject should be something that you want to learn about. A topic you can talk about without a lot of effort.

I am not saying that you have to write well (that comes with practice), I am saying that the topic needs to be so exciting to you that you can’t stop talking… That’s ideal.


Consistent blogging is hard. If you are not genuinely interested in the topic, you will not enjoy writing about it, and it will not motivate you to do it consistently. As a result, you will not be productive.

It will not take long for your readers to notice that your heart is not in it and lose them as a result. Blogging about your topic should be fun! You need to feel happy writing.

Blogging about your

topic should be fun!

Otherwise, what’s the point; you might as well get a day job.

The internet is full of blogs that started with great excitement but died within the first couple of months.

It’s like space junk in the internet universe.

I am not saying this is not to discourage you; it is just to emphasize why it is so important to choose a niche that is dear to your heart.


You need to brainstorm. I know it is painful, but it is important because when done correctly, you may find a niche you may work on for life.

There are many ways to do this. This is what I suggest.

You may want to go for a walk for this one. Empty your mind and think of what makes you happy.

You are back!

During your walk, you remember how happy you were when you played games as a kid.

They were not complicated, they were just fun, and you could play for hours, and you wouldn’t get tired. This subject could be a niche.

You even found an available domain you like, and you want to buy it.

Not so fast!

You found a topic you are passionate about. Now you have to find out if other people are also interested in this topic.

STEP 2-Study Your Market

You now have identified a potential niche, but you don’t know if there is an online audience searching for this topic. Probably the best way to estimate the market size for your niche is to do a keyword research. I great tool I like to use is Jaaxy. Below is a screenshot from Jaaxy showing search results for “children games” and related keywords.

As you can see above, there are 3731 average monthly searches for the keyword “children games”, but there’s also quite a bit of competition, 200 pages are trying to rank in Google for that keyword.

In general, you want to be under 200 QSR, “quoted search results.” The lower the number, the less competition.

When you go more granular, you can see several other keywords showing a KQI of “great” that may get you better results. Such as, “children games online“.

There is quite a lot to learn in this area. You are welcome to join me at Wealthy Affiliate to learn more. You can sign up for free and get 10 lessons for free in addition to interact with a fantastic community.

OK, we found that there are some people interested in your niche. Now we have to find out if there is potential profitability for this topic.

STEP 3-Determine the Profitability of your Niche

How much money can you potentially make with your niche? I wish there were a straight answer here. The potential is clear. A simple search in shows 100,000 items that can be promoted within that niche. See below.

But how profitable a niche is will depend on many things. Ultimately, if you are excited about a topic, you can take it as far as your passion takes it.

If you like to talk and learn more about these topics, I encourage you to join Wealthy Affiliate for free.

Video Summary of how to Find Niches

Let’s wrap up and summarize all this with a video. If you find this video useful, consider subscribing to the Finance Notebook Youtube Channel.

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